Invisible Children packs a lot of information into an easy-to-understand format. You can scroll down their homepage to see different aspects of their work. They use graphics and visual organizers to highlight information, and the donate button follows you as you scroll.
Indian Blood Services prioritizes the information most people will be looking for — how to donate blood. Visitors can watch a video or learn more, but if they just want to find a location for donations, they can immediately enter their location and get started. This is a good user experience, since it means users don’t need to go hunting for the information they want.
If you want to see the difference stunning visuals can make, visit the National Wildlife Foundation’s website. They use photographs and illustrations to call attention to their mission and showcase the animals they seek to protect. They also use a simple navigation menu to corral a ton of information..
Girls Who Code lets audiences self-select, so they get the most relevant information. Students can input their grade and location, and immediately see nearby programs they’re eligible for. The site uses engaging infographics to demonstrate the need for their programs and impact on students, as well as to organize information clearly.
Guardian-Service Dogs use (adorable) dog images to bring attention to different calls to action, but they also feature the stories of the people those dogs are helping. Their gallery of stories about people and their service dogs make the mission clear.
